Beauty Products Portfolio — Frauke Becker

Case Study 01

Nudge
Cosmetics

A playful, Gen-Z-forward cosmetics brand built around bold colour and a sense of joyful self-expression. This brand focuses on simple ingredients and minimal additives- because sometimes your skin just needs a little nudge.

Nudge Cosmetics — Bottles
02

Nudge Cosmetics

Moodboard &
Colour Palette

The moodboard captures the playful, skin-positive energy the brand is built on. The colours are chosen to attract a young audience combining both bold and pastel hues for a contrasting, dynamic image.

Nudge Moodboard
03

Nudge Cosmetics

Logo System

A custom wordmark with playful, rounded letterforms and a flowing wave underline. To convey the brand's mission, we broke up the lettering and gave the 'e' a little nudge.

Nudge Primary Logo
Nudge Logo Blue Pink
Nudge Logo Pink Red
04
Nudge Packaging Blue
Nudge Packaging Pink Red
Nudge Packaging Purple
05
Nudge Box Mockup
Nudge Serum
Nudge Tubes
Nudge Box with Leaves
06
Nudge Photo — Blonde Woman
Nudge Photo — Products
Nudge Photo — Lifestyle
07

Case Study 02

Prism
Beauty

A premium, editorial beauty brand with warm earth tones, Art Deco-inspired typography, and a rich colour story rooted in berry, olive, and burnt orange. Designed to feel luxurious yet approachable.

Prism Beauty — Fingertips
08

Prism Beauty

Moodboard &
Colour Palette

The moodboard channels glamour with an artisanal edge. With a warm and earthy color story, we create a luxurious yet comforting atmosphere.

Prism Moodboard
09

Prism Beauty

Logo System

An Art Deco-inspired wordmark with geometric letterforms and a distinctive icon featuring an organic, fluid droplet motif..

Prism Primary Logo
Prism Logo Orange
Prism Logo Pink
10

Prism Beauty

Ad Design

The luxurious, old-world aesthetic of the brand is represented in a monochrome ad that stimulates the senses.

Simply Sweets — Kraft Bags
15
Prism Packaging Green
Prism Packaging Orange
Prism Packaging Pink
Prism Packaging Purple
11
Prism Boxes
Prism Shopping Bag
Prism Cosmetic Jars
Prism Business Card
12
Prism Highlighter
Prism Eyeshadow
Prism Skin Tint
13
Prism Photo — Portrait
Prism Photo — Beauty
Prism Photo — Product
14

Case Study 03

Simply
Sweets

A playful, vibrant vegan candy brand built around bold colour, retro typography — all organic, cruelty-free, and full of personality.

Simply Sweets — Kraft Bags
15

Simply Sweets

Moodboard &
Colour Palette

A sugar-rush palette of hot pink, electric blue, lilac, and lime green — drawing on candy-coated visuals, retro type, and maximalist energy. The moodboard captures the brand's playful, no-fuss attitude to sweets done right.

Simply Sweets Moodboard
16

Simply Sweets

Social Media Design

Making the brand approachable for the audience by bringing the colourful, energetic vibe to life in a visually enticing social media post.

16

Simply Sweets

Ad Design

An attractive brand presentation that grabs attention by portraying the vibrant brand aesthetic in an eye-catching social media ad.

Simply Sweets — Kraft Bags
15
Simply Sweets Shelf Boxes
Simply Sweets Kraft Bags Blue
Simply Sweets Kraft Bags Green
Simply Sweets Shelf Boxes Green
17

Case Study 04

Wavee
Swimwear

A body-positive, size-inclusive swimwear brand with a tropical, retro-surf aesthetic. Bold illustration, rainbow wave motifs, and vibrant colour bring confidence and joy.

Wavee — Illustration
18

Wavee Swimwear

Moodboard &
Colour Palette

Electric cyan, burnt orange, hot pink, and golden yellow create a sun-soaked, tropical palette. The moodboard channels beach culture, body confidence, and retro-surf vibes with bold illustrative energy.

Wavee Moodboard
19

Wavee Swimwear

Social Media Design

Presenting the retro brand design in an uplifting social media post that makes you want to go for a dive in your groovy new swimwear.

16

Wavee Swimwear

Logo System

A hand-drawn, groovy wordmark with a distinctive rainbow wave motif running through every variant. Bold, organic letterforms capture the brand's free-spirited energy.

Wavee Logo System
20
Wavee Box Packaging
Wavee Tags
21

Case Study 03

Terra
Ceramics

An organic, serene aesthetic defined by a grounded, earth-toned palette. This identity was curated for an intimate, artisanal brand—balancing contemporary refinement with a timeless sensibility to evoke a sense of quiet authority.

Prism Beauty — Fingertips
08

Terra Ceramics

Moodboard &
Colour Palette

The moodboard explores the sophisticated fusion of contemporary minimalism and timeless heritage. Through a grounded, earth-toned palette, the visual direction establishes a sense of serenity, inviting the audience to disconnect and find repose.

Prism Moodboard
09
Nudge Packaging Blue
Nudge Packaging Pink Red
Nudge Packaging Purple
05
Prism Boxes
Prism Shopping Bag
Prism Cosmetic Jars
Prism Business Card
12

Terra Ceramics

Social Media Design

Translating a warm and inviting brand identity into high-engagement social content. By focusing on the brand’s core philosophy of intentionality, We crafted a visual narrative that encourages audiences to slow down and embrace the beauty of simplicity.

Prism Moodboard
09

Advertisement

Ad Design

Every brand deserves a compelling digital presence that resonates with its ideal audience. We translate brand visions into bespoke, high-impact advertising designed to captivate the right clientele and drive meaningful engagement for new product launches.

Prism Moodboard
09
Nudge Packaging Blue
Nudge Packaging Purple
05

Frauke Becker

Design that feels alive.

kontakt@fraukebecker.de
+49 157 58189933
www.fraukebecker.de
@fraukebeckerdesigns